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“The Branding Highway” Getting More Mileage for Your HR Dollar

February 21st 2013, 8:00 am to 10:00 am Delta Fredericton
Chapter:	Fredericton
Language:	English

Cost:

Members - $25.00
Non Members - $40.00
(CDN, HST included)

Presenters:
Gair Maxwell Co-founder of of The Seamless Brand Combining humor, multi-media and in-the-trenches experience, Gair has shown hundreds of CEO’s how to obtain more mileage from their marketing dollar by creating their own iconic brands; in effect becoming the “Apple”, “Starbucks” or “WestJet” of their specific market or category. His highly-acclaimed book, NUTS, BOLTS AND A FEW LOOSE SCREWS, provides the framework for his keynotes and seminars and has catapulted him to share stages with Richard Branson, Kevin O’Leary and Gene Simmons, among others. More recently, Gair is in demand as a speaker for TEC Canada, the country’s leading CEO organization as he facilitates branding workshops to the ‘cream of the crop’ in Canadian business. Co-founder of The Seamless Brand™, a marketing firm that specializes in helping companies to sharpen their message and anchor their story, Gair is also a former broadcaster who racked up more than 10,000 interviews and 30,000 broadcasts in a two-decade Radio and Television career – which included a stint working alongside future Hockey Night in Canada host Ron MacLean.
Description:
In This Seminar You Will Learn: • Why many companies struggle to attract top talent. • The secret to aligning employee behavior to brand promise • How to create brand value from the inside out. Is it just coincidence that some of the best-known consumer brands are also leading ‘employer brands’? From Apple to Zappos, there are stellar companies that many ordinary people would aspire to join if offered the chance. What is it that they and other category leaders are doing to attract and retain top talent, regardless of what current economic conditions dictate? Developing a compelling brand extends far beyond picking colors or deciding on catchy slogans. And internal branding demands more than logo’d coffee mugs and calendars you hand out to newbies on day one. It involves a deeper understanding of how your brand represents everything your organization stands for and how that is reflected in the people you employ. Join Gair Maxwell on The Branding Highway and you will understand why employees only align their behavior when they see tangible evidence that brand values are infused into the way a business is run. Find out how Human Resources can play a significant role by applying branding principles on areas with the most power to influence behavior; recruitment, training, performance management and leadership. The Branding Highway is a keynote presentation/workshop like no other. Key issues of brand development as it relates to HR - often ignored or glossed over - are revealed to you with uncommon clarity. Drive full throttle past a century of traditional “media industrial complex” thinking and fuel your HR imagination with The Branding Highway!
Special Notes:
A delicious Buffet Breakfast will be served from 8 a.m. to 8:30 a.m. The presentation is scheduled to begin at 8:30 a.m. This session would interest HR Professionals, Business Leaders, Managers / Administrators, Business, Owners, Consultants and Students. Bring your business cards to enter to a draw to win a copy of Gair Maxwell’s book or gift certificate for a free HRANB Breakfast session! Please note that individuals who register but are unable to attend will be invoiced if they don’t cancel before the registration deadline.