Calendar of Events

Hayley Bohan is a brand strategist, idea wrangler, and recovering FOF (Fear of Failure) advocate who believes building a brand should feel as exciting as your first big dream. As the founder of Marketing On Purpose and author of Brand Worth Loving, she’s spent over 25 years turning wild ideas into brands that both business owners and their customers adore. While branding is her jam, Hayley isn’t afraid to sprinkle in a little AI magic to help small businesses save time and resources without losing their personal touch. Whether she’s hosting the Daring Dreams Podcast or leading workshops, Hayley combines humor, heart, and hands-on insights to empower entrepreneurs to create brands that shine, succeed, and make them proud.

Keep the “human” in Human Resources—even with an AI assistant by your side. This fun and engaging session will show you how to embrace AI to enhance your communications, streamline routine activities, and save oodles of time, all while staying authentic and ethical. Discover new tools, clever tips, and tricks, and learn how to navigate the ethical considerations of AI in marketing. Get ready for those “aha!” moments that’ll make you see how AI can be your most reliable partner—amplifying your impact while staying true to your values.

Ticket Prices: 

Members - $45

Non-Members - $60

Students - $20